Why should I embed a video in my Newsletter?
According to a new study, video is predicted to account for about 82% of all Internet traffic in 2020. This should not come as a surprise, considering the growing popularity of platforms like TikTok and Snapchat, and the ever-increasing number of unique views on YouTube. This is because videos are a great communications tool. When used correctly, a video can immediately catch the attention of your audience and can transmit your message far more effectively and time-saving than text-only content.
If you embed a video in your newsletter with great content, your subscriber will remember it. Having a video that plays inside your newsletter instead of taking your subscriber somewhere else will make your subscriber more likely to watch the video and you will leave a positive impression, increasing the chances that the subscribe will open your next newsletter.
Embedded video in an email newsletter
Traditional email newsletters do not play well with videos. Most email clients don’t support the technical requirements needed to play a video right inside the email. Some email clients like Apple Mail or Thumbnail do support embed video but, it can be tricky to get it to work correctly and in a reliable way. Another problem is that your email newsletter may get flagged as spam by the email provider. In conclusion, if you embed a video in a newsletter, and you manage to get the email newsletter through the spam filters, there is a high chance that the subscribers that receive your email newsletter will not have an email client that is capable of playing the video. Is embedding a video in a newsletter worth it?
The most common practice among publishers and marketers to overcome this problem is to use a static image that links to a video on YouTube, Vimeo or a website hosting the embedded video. That is what Services like GetResponse or MailChimp do when you include a video in an email newsletter template using the editor. An image with the thumbnail of the video is inserted with a link to the website hosting the video.
It is also common in marketing campaigns to place a Play button on top of the image as a call-to-action. When the subscriber clicks on the image, they will be taken to the website that hosts the video thereby leaving the newsletter.
Another practice is to use animated GIFs to give the illusion of a video. GIFs are, however, also not supported by all email clients, and they do not support audio. A GIF is also not the most efficient format for presenting animations and can, therefore, become very large, even for a few seconds of animation. Some spam (or folder) filters also consider the presence of a GIF file as a factor when deciding if an email should be sent to the inbox.
You are free to use any of these practices when you send newsletters through the Newsletter Magnet platform. You should remember, however, that Newsletter Magnet Services are not based on emails, and, therefore, a newsletter sent through our Newsletter App is capable of containing interactive embedded videos that can be watched inside the newsletter. You should also remember that when embedding a video, you do not have to worry about client compatibility. That's because the Newsletter Magnet app is the only client, and it will always display the video correctly.