How to embed a video in a newsletter

Video is the most consumed kind of content on the Internet right now. Because video is engaging and entertaining, embedding a video on your newsletter can boost your campaign results. A video is a great medium to make real contact with your audience and build your brand image. In this article, you are going to learn why you should embed a video in your newsletter and how to embed a video in a newsletter with Newsletter Magnet for Publishers.

If you are looking for an online email newsletter creator to add a YouTube or Vimeo video to an email newsletter, we recommend Speedy Newsletter.


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After reading this guide, you should be able to create newsletters like the one presented below. The image shows screenshots from the Newsletter Magnet app with newsletters that were created to demonstrate the embedding capabilities of our App Newsletters.


Newsletter with interactive embedded YouTube, Vimeo, and HTML5 videos screenshot

Subscribe to the Newsletter Magnet for Publisher newsletter to find the newsletter examples that embed the YouTube, Vimeo, and HTML5 video as described below.

Why should I embed a video in my Newsletter?


According to a new study, video is predicted to account for about 82% of all Internet traffic in 2020. This should not come as a surprise, considering the growing popularity of platforms like TikTok and Snapchat, and the ever-increasing number of unique views on YouTube. This is because videos are a great communications tool. When used correctly, a video can immediately catch the attention of your audience and can transmit your message far more effectively and time-saving than text-only content.


If you embed a video in your newsletter with great content, your subscriber will remember it. Having a video that plays inside your newsletter instead of taking your subscriber somewhere else will make your subscriber more likely to watch the video and you will leave a positive impression, increasing the chances that the subscribe will open your next newsletter.



Embedded video in an email newsletter


Traditional email newsletters do not play well with videos. Most email clients don’t support the technical requirements needed to play a video right inside the email. Some email clients like Apple Mail or Thumbnail do support embed video but, it can be tricky to get it to work correctly and in a reliable way. Another problem is that your email newsletter may get flagged as spam by the email provider. In conclusion, if you embed a video in a newsletter, and you manage to get the email newsletter through the spam filters, there is a high chance that the subscribers that receive your email newsletter will not have an email client that is capable of playing the video. Is embedding a video in a newsletter worth it?


The most common practice among publishers and marketers to overcome this problem is to use a static image that links to a video on YouTube, Vimeo or a website hosting the embedded video. That is what Services like GetResponse or MailChimp do when you include a video in an email newsletter template using the editor. An image with the thumbnail of the video is inserted with a link to the website hosting the video.


It is also common in marketing campaigns to place a Play button on top of the image as a call-to-action. When the subscriber clicks on the image, they will be taken to the website that hosts the video thereby leaving the newsletter.


Another practice is to use animated GIFs to give the illusion of a video. GIFs are, however, also not supported by all email clients, and they do not support audio. A GIF is also not the most efficient format for presenting animations and can, therefore, become very large, even for a few seconds of animation. Some spam (or folder) filters also consider the presence of a GIF file as a factor when deciding if an email should be sent to the inbox.


You are free to use any of these practices when you send newsletters through the Newsletter Magnet platform. You should remember, however, that Newsletter Magnet Services are not based on emails, and, therefore, a newsletter sent through our Newsletter App is capable of containing interactive embedded videos that can be watched inside the newsletter. You should also remember that when embedding a video, you do not have to worry about client compatibility. That's because the Newsletter Magnet app is the only client, and it will always display the video correctly.

How to embed a YouTube video in a newsletter


In this section, you are going to learn, step-by-step, how simple it is to embed a YouTube video into a newsletter using our newsletter builder. Click the link below to find the newsletter containing the embedded video and also the steps given in this guide.


Check the example newsletter with an embedded YouTube video


Step 1 - Find the YouTube video to embed

First, navigate to youtube.com and locate the video that you want to embed. For this demonstration, we'll embed one of the most-watched and shared videos of all time: Gangnam Style from PSY.


Step 2 - Click the "Share" button

Click the "Share" button located on the right side below the YouTube video.

YouTube video share button

Step 3 - Click Embed

From the options given, select "Embed."

YouTube video embedding code

Step 4 - Copy the embed code

In the "Embed Options" area, you can select or deselect options like "Start at," "Show player controls," etc. Once you are done configuring the player, copy the embed code.

YouTube embed code copy button

Step 5 - Add a YouTube block

Go to the newsletter builder and drag and drop a YouTube block into your newsletter. Remember that you can always rearrange the blocks in your message as required using drag and drop:

Step 6 - Enter the embed code

Select the YouTube block and enter the code you copied in step 2 into the field "Embed code":

After this, the playable video will appear in your newsletter, like below:

Newsletter Magnet App screenshot of a newsletter with an embedded YouTube video

You can still apply some changes like adding some padding or changing the height of the video.

How to embed a Vimeo video in a newsletter


Follow the steps below to embed a Vimeo video in a newsletter. Click the link below to find a newsletter example containing an embedded Vimeo video:


Check the example newsletter with an embedded Vimeo video


For this step-by-step guide, we are going to add a video with the title, "Dean Goes Surfing ," directed by Caitlyn Green.


Step 1 - Find the video to embed

Start by going to vimeo.com and find the video that you want to embed into your newsletter. Then click the button with a paper airplane:


Share button of a Vimeo video to embed in a newsletter

Step 2 - Find the video embedding options

From the pop-up with share and embedding options, we are only interested in the Embed options. Click Show options at the bottom right:

Vimeo video embedding options

Step 3 - Customize the embedded player

You will see the options you can use to customize the player, like autoplay the video, loop the video, etc. Once you've finished customizing the video, copy the embed code:

Customize the Vimeo embedded player for your newsletter

Step 4 - Customize the embedded player

Now, go to the newsletter builder and drag and drop a Vimeo Embed block into your newsletter and enter the code you copied in the field "Embed code":

After following the previous step, you should see the video from Vimeo embedded in your newsletter, like in the screenshot from the newsletter below:

Newsletter Magnet App screenshot of a newsletter with an embedded Vimeo video

How to embed an HTML5 video in a newsletter


Follow the steps below to embed a video into a newsletter using the newsletter builder. As a demonstration, we are going to embed a video that shows the newsletter builder in action. Click the link below to find a newsletter example containing the embedded HTML5 video:


Check the example Newsletter with the embedded HTML5 video


Step 1 - Host your video and obtain the URL to the media file

The process of embedding the video is very straightforward. The first thing to do is to host your video somewhere and obtain the URL to the media file. Then go to the newsletter builder and drag and drop a Video Block into your newsletter. Enter the URL of the video in the field "Source":

After that, the video will appear in the content of your newsletter.

Newsletter Magnet App screenshot of a newsletter with an embedded HTML5 video

There are also a couple of options available to you.


Step 2 - Poster source (optional)

You can specify an image to be shown while the video is downloading, or until your subscriber hits the play button.


Step 3 - Autoplay video (muted, optional)

If you enable this option, the video will automatically start playing muted as soon as it loads like in the example above. Your subscriber can unmute the video at any time. If you enable this option, you also get the option of hiding the controls.


Step 4 - Set height manually (optional)

This option allows you to specify the height of the video manually.


We are excited to see how you use this great video embedding capability to add value to your newsletter. Please let us know if you have any questions and do not forget to give us your feedback.


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